Half time! How Fujifilm’s X Half camera combines analogue charm with digital ease

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Geoff Harris

Fujifilm X half in-hand

Fujifilm X half in-hand. Image credit: AP

Sponsored in association with Fujifilm
Very few ‘bad’ or even just average cameras come out from the big makers these days, but there are not many cameras you would describe as genuinely unique and consistently fun to use.

I’ve found the Fujifilm’s ground-breaking X Half to be one such camera, however, as it combines the pleasures and even some of the quirkiness of traditional film photography with the conveniences of digital. You can get a great deal on the Fujifilm X Half here.

Clever, by Half

Before explaining why I enjoy using this characterful camera so much, let’s recap. In essence, the X Half is a digital half-frame camera, based on the idea of shooting everything in vertical format with a 3:4 aspect-ratio. This is also an ideal ratio for sharing your images on social media.

Furthermore, not only does the X Half include Fujifilm’s unique and much-loved film simulations, there is also a Film Camera Mode that enables you to shoot a ‘digital roll’ of up to 72 exposures. I’ll explain how to make the most of this unique option later.

Fujifilm X half Film Simulation / Filter selection screen
Swipe right: Film Simulation / Filter selection screen. Image credit: Andy Westlake

A very compact camera, giving you creative control

When I first got the Fujifilm X Half, the first things I noticed were its compact dimensions and light weight. The camera weighs just 240g including the battery and SD card, and measures 106 x 64 x 30mm, so it’s ideal for travel or a day out.

Walking around with the camera around your wrist, you hardly notice it’s there. At the same time, it’s made from sturdy plastic, so you don’t need to worry about dropping it.

Fujifilm X half
Fujifilm X half. Image credit: Andy Westlake

The X Half is a fixed lens camera, but the 32mm equivalent f/2.8 lens is very versatile, especially for landscapes and city scenes. Face detection is also included, making the X Half good for fun, creative portraits too.

Creative control hasn’t been sacrificed either: you can adjust aperture via a ring on the lens (the aperture ranges from f/2.8 to f/11) and there is a big exposure compensation dial on top of the camera. It’s possible to focus manually with a ring on the lens, too.

Meanwhile, shutter speed and ISO can be controlled via the touchscreen – this is used to pick menus and change settings by swiping with your finger, as with a phone, so it’s very intuitive. You can also record video in FullHD (1080/24 footage at up to 50Mbps), in a 3:2, 1080 x 1440 format. Shooting 2 x slow motion video is possible too.

Fun with filters

The film-inspired Filter mode is a good place to start with the Fujifilm X Half, giving you a big palette of creative effects. I particularly enjoyed using Light Leak, which was perfect for a sunny lunchtime walk around Barcelona’s beaches. With Light Leak, the results look different each time, which makes it a lot of fun to use – but the effect is surprisingly realistic.

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Light Leak – I loved it

Always eager to find a fresh creative take on popular destinations, I really enjoyed using the Mirror filter in central Barcelona, too.

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Mirror magic

It can create some surreal effects that reminded me of the classic Christopher Nolan movie, Inception.

Fujifilm X Half advertorial

Meanwhile, a landmark set against the sky can be made to look like it is floating in space or reflected in a lake, as with Glastonbury Tor above.

Fujifilm X Half advetorial
Toy camera – child’s play but still really cool

Don’t be fooled by the name, ‘Toy Camera’ can also create professional looking, evocative effects, as with this shrine at the bottom of the Tor.

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Fisheye effects are simple to achieve

Fisheye recreates classic fisheye effects – you need to choose your subject carefully, but the effort is well worth it. You are really spoilt for choice with the X Half’s filters: I tended to return to same ones quite often, but your favourites might be different.

Doubling up

Another cool creative effect made easy with the X Half is what the company calls ‘21N1’, aka a diptych or a picture composed of two parts. You can either do this as you take the pictures with the film rewind lever (more on this later), but I found it easier to combine pictures afterwards using the X Half app for iOS and Android.

Fujifilm X Half advertorial

Film simulations at hand

As well as filters, the Fujifilm X Half comes with all of the company’s most popular film simulations – Provia, Velvia, Astia, Classic Chrome, Reala Ace, Classic Neg, Nostalgic Neg, Eterna, Acros (for black & white) and Sepia.

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Velvia is ideal for punchy colours

As with the filters, you will soon find your favourites. I love the rich, punchy landscape and urban shots you get with Velvia, for instance, while Acros is ideal for moody black and white street scenes or portraits. Classic Chrome is a winner for evocative travel images too.

Fujifilm X half advertorial
Classic Chrome

An authentic film camera experience

Filters and easy access to film simulations are only part of the story, however, as I soon discovered. With the Film Camera Mode, you can use the X Half like a film camera, but with the convenience of digital, and none of the cost of buying and developing film.

First, select one of Fujifilm’s acclaimed film simulation modes (or a filter, as discussed before), and choose the number of exposures – 36, 54 or 72. You also need to choose between Auto exposure, or getting more manual control with Aperture Priority.

Unlike film cameras, the X Half will also adjust the ISO (light sensitivity) as you go along, neatly sidestepping one of the biggest technological drawbacks of analogue photography.

Fujifilm X half film camera mode setup screen
Fujifilm X half film camera mode setup screen. Image credit: Andy Westlake

Second, you start shooting, but you need to remember to ‘wind on’ with the film rewind lever in order to take the next shot. A frame counter shows how many exposures are left in the roll, and you can also choose whether to have the date printed on your images (another nice retro option).

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Here the contact sheet shows images I have taken as part of a 36 exposure ‘roll,’ with the Light Leak filter applied

Once you have shot the required number of exposures – note you can finish the roll early by double tapping on the rear screen – you then ‘develop’ them with the X Half phone app for iOS and Android. The app connects to your phone via Bluetooth, so it’s a quick and easy process.

With your images copied over to the app, you can view them in an attractive contact sheet, share them with the world on social media, or save them out for further editing using third-party tools.

Fujifilm X Half tutorial
The X Half app interface, giving access to individual images, images on the film roll, and the 2IN1 edits

Final thoughts: meet my other Half

I found the Fujifilm X Half to be a lot of fun to use and a refreshing change from many of today’s very complicated cameras, but it’s certainly not dumbed down.

The filters and film simulations give you a seemingly endless choice of creative possibilities, while switching to the film camera mode evokes the pleasures of using an analogue camera, with none of the faff or expense.

The X Half isn’t designed as a camera for pixel peepers – you can’t shoot raw for example – but I found that this took me back to a more authentic and enjoyable photographic experience, rather than spending hours obsessing about fine detail on a computer screen. This camera is so light and compact too, so it never feels like a burden on a trip abroad or family day-out.


Further reading

Why the Fujifilm X-T5 is an excellent all-round camera


Geoff Harris

About

I am the deputy editor of Amateur Photographer, working closely with the team to make the website and magazine as good as possible. I've been working on magazines since 1995 and am also a keen travel and portrait photographer when time allows, reaching the finals of the Pink Lady Food Photographer of the Year contest in 2015 and achieving my Licentiate from the Royal Photographic Society the year before. I also keep my wedding-photography hand in by shooting a few ceremonies a year. I am particularly interested in how photography can help people express their creativity more effectively, or deal with mental health issues and other challenges.




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